Hello!
I have been feeling a bit slack as I haven’t been creating as much recently but I have been trying to promote my shop.
I felt it was time after 6 months of human effort to actually try some paid advertising.
Being a new shop I am very aware of spending too much money so I wanted to start with a small budget.
I have tried 3 different sites of advertising; Facebook ads, a Banner on Jane’s Apple, and a banner on Madeit.com.au
Here are the results for Facebook Ad’s
Facebook Ad’s
$5 spend – $1 per day maximum
Target demographic:
- Female ages 25-50
- Australian
- Who like #Etsy
Potential Reach 74,000 people
Actual Reach
- 1136 impressions
- 7 Clicks
- 1 Page Like
Facebook Sponsored stories (Free with Facebook ads)
- Female ages 25-50
- Australian
- Who like #Etsy
- Are friends of people who like Joanouk
Actual Reach
- 49 impressions
- 3 Clicks
- 3 Page Likes
Verdict: While my ad was seen by many people who don’t know me the combination of my logo (Joanouk on a coloured background) and not an instant recognizable name resulted in less clicks and likes. I probably wont try this kind of advertising soon as it wasn’t very targeted and the broad range of people who likes #Etsy may not like Art.
Improvement: In future I could play around with different images that could better catch a persons eye and use different tag lines .
Have you tried Facebook advertising? Any tips to share to get more likes?
FB gave me $50 in ads when I hit 500 followers so I used it, of course. I targeted my ads very carefully to only art lovers and a couple of other criteria. I got a bunch of good likers, I think, but think it’s expensive. Unless I really had something special to promote I don’t think I’d pay for FB ads.
Oh cool – that’s a good thing to know. I think I had an email about free credit for ad’s but it had a coupon to use after I had created an ad. I didn’t want to start an ad and have to pay for it if the coupon didn’t work..
Coupons should be applied before accepting the purchase.
Wow! That’s really informative! You’re a clever chickie to know how to read your stats!
Thanks for the comment Kasia 🙂 I am learning! There are lots to learn when it comes to money and advertising which I have never done before. I am really excited as the exercise helped me identify what to do better next time.