End of Year Review 2014

I had a mid year review this year and thought it would be great to go back to the points mentioned to see how I went. Although at times it is very hard to see any progress I have done a lot and make huge progress compared to 2013. I can’t wait to set some goals for 2015!

400 likers on facebook. Now likers are one thing but I want people who are genuinely interested in my work.
Mid year – Very happy to be at 490 currently and gaining more interaction with my posts. I have tried a few ‘boost post’ advertising but I didn’t really gain more interaction or likes because of them .

End of Year – it is very sad to see Facebook will once again be changing the way business pages are viewed and showed to the people who have liked them. I don’t think I will be focusing there for next year.
Find target market hangouts and connect. Finding a sellers page is great to help with running my store but I need to find where the buyers are!. I need to connect to retailers, blogs or facebook pages and let them know who I am.
Mid Year – Still working hard at this; I have had a few great things happen like being featured in the first issue for Winkelen magazine, I am told I have a feature in *Bespoke* Magazine for Spring (How exciting!) I have just created a profile at Gallery 247 for Australian Artists where I can list my original art and have it registered (Very important for collectors and investors) Very handy that I can enter art shows via this website too.

End of Year – I am still trying to work out where my customers are. I entered two art shows which is a great starting point. I hope to enter more next year. I also opened a new store on Artfinder which only sells original art and limited edition prints.
25 Sales on madeit/ Etsy.
Mid Year – Not going so well on this front – I had an amazing March selling 2 large prints and another 8×12 but it has been pretty non existent in sales since then.

End of Year – Not too bad. I had 11 online sales and 5 sales at a recent craft market. I was feeling a bit bad until I counted the sales. I am very happy with that result.
Research and attend different markets to see where my products fit in.
Mid Year – After my dismal market in February I decided to take a step back from physical markets and focus on internet advertising. I have one planned for November to hopefully catch the Christmas buyers but that it not confirmed yet. (Fingers Crossed!)

End of year – I had two art shows that didn’t make any sales but are great to put on my artist CV. I hope to enter more next year. I think I might apply for a designer market – they are quite costly but they have the foot traffic and potential customers.
Add other product ranges / build portfolio of work
Mid year – This one I am definitely working on; I am pushing myself to create more work and have started on my 26 painting series “State of Being Alphabet” It’s nice to have a solid subject and plan for my work. The only downside is waiting for the oil paint to dry!!

End of year – I am working away at the State of Being Alphabet and enjoying the process. I would love to sell a calendar next year of 12 cohesive art works.
Keep improving photos
Mid year – Always !! I am really trying to take as many pictures as I can it different areas / different lights. Also trying to learn about what White balance is best for those situations. By selling prints I really need those colours to be spot on!

End of year – I still have a way to go to obtain great product photos. I invested in stock frame photos to have as examples which make my store look more professional and cleaner.

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