Staying the course vs only trying a technique out

A few months a go I started a new series “from the dark” where I start by painting the canvas black and using a black texture paste to start. This forces me to think about colours differently and I have to really try to bring out the lightness from the dark.. hence the series name.

I’ve completed 6 and a half paintings so far and now I have to decide whether to keep at this new technique or try something different. I am really liking a few of these paintings – particularly “Transient Light” and “Near Light”

I’ve entered “Transient Light” into the Lethbridge 20000 small scale art Prize in Queensland this year and I am really hoping that the judges see something special in it.

It’s really hard to get honest feedback when nobody buys the works, I take this as a sign that I haven’t quite gotten to the level that I need to be at and where everyone else is at. I can only keep going and trying until I make a sale and then I can continue exploring that method / style.

I think I will keep going with this series a little longer.

So it’s been a while..

So my last blog post was in 2016.

Does anyone read blog posts anymore?

I have completed a lot and not much since 2016 but the one thing that is constant is the search for my style, what is popular and something that meets in the middle. Creating art my myself but showing and trying to get found in the sea of the internet established artists feels like high school again. All I wanted was for high school to be over. And now I’m trying to get into the cool crowd. I have been for years…

Art is only art when someone says it is. But popular art is somehow a mix of the expected; flowers, abstracts that all look the same, really bad portraits or are they really great naive art?

So where do I fit in? I don’t even know how great or bad my art is. I only have a theme of colours and textures and it doesn’t seem like it’s enough.

I’ve tried countless mentoring sessions, art business seminars, small business workshops which all boast that they can help your business but in the end it doesn’t help people find you. Or tell you if your idea is crap.

So I will be here this year, trying different things but in the same general way because I believe in my art and feel that it needs to be in the world.

Hopefully that stupid confidence will be the ‘fake it till you make it’ facade I need to keep going until someone finally notices.

New online store / website

vfitzartist website screen capture august 2015

Hi everyone !

I have been busy working away at launching my very own website / online store. It is now live at

After all this work I have realised that I have spent way too much time on website planning / marketing ideas etc that I haven’t had enough time to let myself be creative. So for the rest of this year I am just going to paint! (and post progress on instagram 🙂 )

I have a two group art shows later this year so I will make a post about them also.

What have you realised you do too much ? Isn’t it good realising and finding a way to stop? 🙂


2015 Mid year goals review


So a little late but I thought I would review my goals I set for myself in December 2014 to see how I am going 🙂

Here is the list

  • Continue with “State of being alphabet” and create a 2016 calendar.

I have had my series on hold for a bit, one because I only have one canvas left and I wanted to stop spending so much money! I had watercolour paper spare so I started on other calendar styles. I have two coming out and they are available on my new website 🙂

One is an abstract geometric calendar exploring shapes and colour combinations in relation to hand drawn geometric triangle structures. The other one is a watercolour flower calendar  – I wanted to continue the effect I did in “Black Pearl” and I love flowers 🙂

  • Enter more art shows with my original art

This one hasn’t come to pass because I have paused on my state of being series. I will be entering the Linden Postcard show again and maybe a local end of year art show but probably no more this year.

  • Obtain 38 sales from my online stores

This one is a tough one and really based on peoples interest. So for this year I have only received 7 sales. I’ve reached an awesome goal of 20 total sales in my Etsy store since opening though!

  • Continue to improve my photography

I have found the concept of “flat lay” photography and using props has made my photos and prints look way better than they were. I still have issues with lighting and colour corrections sometimes but as a halfway point I am pretty happy with them. I have been focusing more on creating than editing existing listings so I am sure I will come back to refresh my photos a bit later 🙂

  • Improve my sales copy to reach buyers emotionally and encourage more sales; I love my paintings but I have to explain to everyone why they are so special (Hand painted, original designs)

This one is a hard one. I am not a writer and I have had a few discussions with people who either say I don’t need to say anything at all to the fact I should hire someone to write for me. I’m not at that point yet as I still feel that art is meant to be interpreted and you either fall in love with a piece or it doesn’t speak to you. Still a work in progress for this one.

  • Consider applying for larger designer markets. These markets are very expensive $400- $500 for a stall but the potential customer exposure could be huge!

I have only just applied for one in November and unfortunately I wasn’t accepted. There was the Finders Keepers market in Melbourne recently and I looked at the quality of stalls. I am definitely not in that sphere just yet! It is a big commitment money wise and time wise (2 and half days trading!) It’s something to work towards though as some of the artists I look up to have been there.

*Photo credit to Death to stock photos