New online store / website

vfitzartist website screen capture august 2015

Hi everyone !

I have been busy working away at launching my very own website / online store. It is now live at

After all this work I have realised that I have spent way too much time on website planning / marketing ideas etc that I haven’t had enough time to let myself be creative. So for the rest of this year I am just going to paint! (and post progress on instagram 🙂 )

I have a two group art shows later this year so I will make a post about them also.

What have you realised you do too much ? Isn’t it good realising and finding a way to stop? 🙂


2015 Mid year goals review


So a little late but I thought I would review my goals I set for myself in December 2014 to see how I am going 🙂

Here is the list

  • Continue with “State of being alphabet” and create a 2016 calendar.

I have had my series on hold for a bit, one because I only have one canvas left and I wanted to stop spending so much money! I had watercolour paper spare so I started on other calendar styles. I have two coming out and they are available on my new website 🙂

One is an abstract geometric calendar exploring shapes and colour combinations in relation to hand drawn geometric triangle structures. The other one is a watercolour flower calendar  – I wanted to continue the effect I did in “Black Pearl” and I love flowers 🙂

  • Enter more art shows with my original art

This one hasn’t come to pass because I have paused on my state of being series. I will be entering the Linden Postcard show again and maybe a local end of year art show but probably no more this year.

  • Obtain 38 sales from my online stores

This one is a tough one and really based on peoples interest. So for this year I have only received 7 sales. I’ve reached an awesome goal of 20 total sales in my Etsy store since opening though!

  • Continue to improve my photography

I have found the concept of “flat lay” photography and using props has made my photos and prints look way better than they were. I still have issues with lighting and colour corrections sometimes but as a halfway point I am pretty happy with them. I have been focusing more on creating than editing existing listings so I am sure I will come back to refresh my photos a bit later 🙂

  • Improve my sales copy to reach buyers emotionally and encourage more sales; I love my paintings but I have to explain to everyone why they are so special (Hand painted, original designs)

This one is a hard one. I am not a writer and I have had a few discussions with people who either say I don’t need to say anything at all to the fact I should hire someone to write for me. I’m not at that point yet as I still feel that art is meant to be interpreted and you either fall in love with a piece or it doesn’t speak to you. Still a work in progress for this one.

  • Consider applying for larger designer markets. These markets are very expensive $400- $500 for a stall but the potential customer exposure could be huge!

I have only just applied for one in November and unfortunately I wasn’t accepted. There was the Finders Keepers market in Melbourne recently and I looked at the quality of stalls. I am definitely not in that sphere just yet! It is a big commitment money wise and time wise (2 and half days trading!) It’s something to work towards though as some of the artists I look up to have been there.

*Photo credit to Death to stock photos

Motivation when there are no sales

Motivation when there are no online sales. Melbourne Artist.

*Photo credit “Death to Stock Photos”

I have asked myself this question a few times recently. What keeps me going if I have had no sales? What keeps me motivated?

There are a few things that I think about: The past and the future.

How long since my last sale.. it wasn’t that long ago now was it (May)? It was a great sale too!

What am I doing for the future? I have a few things in the pipelines –

  • I have a little write up coming soon in the next issue of Art | Edit
  • I have entered to attend a large market at the end of year – Markit@ Fed Square
  • I plan to enter a local art show for the end of the year
  • I entered the Australian Etsy Design Awards
  • I am working on my 2016 calendars (One abstract geometric and one watercolour flowers)

If I get any doubts about myself I just look at what I have already done, but more importantly I have found that it’s what I am doing for the future that really counts.

What helps you when you have no sales?




How Art Collectors Use Instagram

Original Article Link

I came across this article a while ago and thought it was a very interesting change in dynamics. Art lovers are no longer needing to rely on galleries to find great art. They can stumble across someone themselves on instagram (or social media) and become an art collector while knowing more about the artist and processes.

Here are some interesting parts of the article.

A survey found “..51.5% have purchased works from artists they originally discovered through Instagram.”

“Our sample included only collectors who are active Instagram users, and therefore represent the early adopters of Instagram as a tool for collecting art. That said, these are some dedicated folks: Almost half have 100+ works in their collections. A majority (55%) collect primarily emerging art, while 45% identified and themselves as contemporary art collectors.”

“Around 61% of collectors consistently look at an artist’s hashtag.”

“Instagram is best viewed as a marketing tool as opposed to a sales tool. It is great for finding out about an artist’s most recent body of work, or learning of a gallery’s latest exhibition, or getting behind the scenes takes on the inner workings of the art world.”


I personally love Instagram as it is so visual and I can reach anyone through my use of hashtags. Do you have Instagram? What do you think about buying art (items) through a person you found on Instagram?


*Featured image from Death to Stock Photos