2015 Goals and Dreams

Merry Christmas everyone!

What a tough year. In March I celebrated 1 year since starting Joanouk and now I am heading towards my second year. I have a 5 year plan to become a full time artist and it is now seeming harder than I thought.  I think I am heading in the right direction slowly though by trying new selling platforms and different craft markets!

I’ve had a great time exploring the start of my oil panting series “State of being alphabet”. I can’t wait to continue that into next year.

An overview of my 2015 goals.

  • Continue with “State of being alphabet” and create a 2016 calendar.
  • Enter more art shows with my original art
  • Obtain 38 sales from my online stores
  • Continue to improve my photography
  • Improve my sales copy to reach buyers emotionally and encourage more sales; I love my paintings but I have to explain to everyone why they are so special (Hand painted, original designs)
  • Consider applying for larger designer markets. These markets are very expensive $400- $500 for a stall but the potential customer exposure could be huge!

I think I should stick to those points and then build on those for my third year in business 🙂

1 Year since I started Joanouk

February 2013 was when I was slapped from mindlessness into pursuing my passion. I thought a corporate job was the best way to earn a living but it wasn’t. I had no drive and I was constantly at the beck and whim at the company’s wish. I had enough. I am very good at helping people and being useful but when it starts to become an insane abuse of my skills (not getting paid enough while other people did less and earned more) my eyes opened to something that could be a possibility.
I could actually earn a living from my craft. From my skill on my own.

I found Etsy and saw many artists there with in excess of 10,000 sales. My mind boggled. On the internet surely there is enough room for everyone?

That’s when I picked up my brush after it sitting idle for 7 years. I wanted to create cute animal art for the little ones, I love abstract art too.. my I had so many ideas! I still do.

31st March 2013 was when I took the plunge and opened up my store.

1 Year on I am so happy and so driven to make my store and my art a success. I want to reach people.
I have a 5 year plan with 4 years to go to become a part time artist. My mum has always worked part time and that’s what I want for my kids – to be with them and not worrying about childcare having them from 7am to 6pm everyday.
I want to create my own life.

Thank you if you are reading this as you are helping shape my dreams.
Joanouk 1year

Inspiration Fridays – Don’t quit -Look how far you have come

I keep reading success stories about Etsy businesses and how to ramp up holiday sales to get your ‘best year ever’. I’d like any sales at all please!
I just haven’t found my target market. But I stop and think – I have only been doing this 6 months and most of it was creating and working out my style etc.
My time will come – I still have my 5 year plan.

How far have you come in what you are dreaming of? Don’t quit – the best is yet to come.

Inspiration Fridays – “Don’t be Afraid to Fail”

I have just finished reading Escape from Cubicle Nation – Pamela Slim it has so much detail I will have to read it again with a notebook in hand!

It explains leaving a corporate desk job to start your own business. Not how to step by step but it is a good starting point for things to organise and think about.  I guess it depends on the business you are starting but for mine I need to create a network of people – fans/ customers/ supporters before i can jump and quit my day job.  I have a 5 year plan to at least become self employed part time. In this time I will be creating my brand, gaining exposure and saving up a little nest egg.

You just have to start somewhere. And somewhere is right here.

What have you wanted to do but have been afraid to start? Tell me in the comments!