How Art Collectors Use Instagram

Original Article Link

I came across this article a while ago and thought it was a very interesting change in dynamics. Art lovers are no longer needing to rely on galleries to find great art. They can stumble across someone themselves on instagram (or social media) and become an art collector while knowing more about the artist and processes.

Here are some interesting parts of the article.

A survey found “..51.5% have purchased works from artists they originally discovered through Instagram.”

“Our sample included only collectors who are active Instagram users, and therefore represent the early adopters of Instagram as a tool for collecting art. That said, these are some dedicated folks: Almost half have 100+ works in their collections. A majority (55%) collect primarily emerging art, while 45% identified and themselves as contemporary art collectors.”

“Around 61% of collectors consistently look at an artist’s hashtag.”

“Instagram is best viewed as a marketing tool as opposed to a sales tool. It is great for finding out about an artist’s most recent body of work, or learning of a gallery’s latest exhibition, or getting behind the scenes takes on the inner workings of the art world.”


I personally love Instagram as it is so visual and I can reach anyone through my use of hashtags. Do you have Instagram? What do you think about buying art (items) through a person you found on Instagram?


*Featured image from Death to Stock Photos



Coming Up: Slow Art Day

Trying something different – how about looking at Art slowly?
How much time do we actually ‘look’ at a painting and really try to figure out it’s meaning and how it makes us feel?
Amazing blog post by Culture Gold Coast 🙂

cult gc

Slow Art Day

11 April 2015

UQ Art Museum

In Art as Therapy, philosopher Alain de Botton joins art historian John Armstrong to investigate the core of art’s purpose: its ability to make better versions of ourselves. They argue that as well as inviting a deeper knowledge of our inner selves, art allows us to explore and develop who we are by helping us to overcome our chronic fear of the unfamiliar and to live more fulfilled lives by inviting the unknown.

The authors are scandalised by the fact that every day, citizens leave museums and exhibitions feeling underwhelmed and wondering why the anticipated transformative experience had not come to pass. Unfortunately there can be barriers to true engagement with art, when patrons do not look for long enough or are unable to forgo their personal intimidation to truly appreciate it. However, through slow and unabashed appreciation of art, forgoing…

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Decorating with art – Using large art for impact

What do these pictures all have in common?

They use a large piece of art to draw focus to a particular area. Choose a large print to compliment the colours in your room and create a talking point, or even a starting point for a gallery wall.

How to improvise Part 1

If you haven’t seen the BBC’s “How to be more creative” or my posts White Matter and Insight then go back!

The next part is ‘how to improvise’. I’m not sure if I am any good at improvising – by watching “Who’s line is it anyway?” I think I would be terrible at word improvisation. I haven’t really tested it in my art because isn’t all art improvisation in some way?

Anyway.. back to the documentary. We have our Pre-frontal Cortex to blame if we can’t improvise. That part at the front of your brain is the ‘conscious self monitoring’ we do everyday.

Have you ever thought something along the lines …” What if I threw my phone out the window of the car?” It is the pre-frontal cortex that tells you that you shouldn’t do it.

To shake up the self monitoring  we need to change our routines. By making new connections in our brains we have more new and original ideas.

In the documentary the scientist went on a glider plane flight for the first time.


I wonder what we can do to change our routines/ try new things? Any suggestions?