Advertising Efforts: Jane’s Apple Blog Banner

Sorry! I totally forgot to summarise my results from my banner ad at Jane’s Apple.

Unfortunately I don’t have Google analytics hooked up to my Etsy store so I have no idea about the pages people visited other than the direct link to my store, or any bounce rates!

However I think the result isn’t too bad – 38 views in just over a month. So that’s about 1 per day.

Hopefully the campaign brought new visitors that will remember me 🙂

Advertising Efforts: Madeit.com.au

Two weeks ago I paid for a small square of advertising on madeit.com.au
I was really interested to see if it would help sales / pageviews. Below are my findings 🙂

$20 for September 16-30
Advertised to have over 70,000 impressions and around 300-400 page clicks
I chose the below picture that would be redirected to my main shop.

flamingo_closeup

 

 

 

 

Looking over my google analytics data during this time I had:

45 clicks on the ad/ Main shop views
30 unique visitors
80 pageviews
Bounce rate was 60%
35.56% new visits
64.4% returning vistors

1 sale!

Well short of the projected 300-400 pageviews; it is dependent on what people are searching for and if my picture was eyecatching enough to interest people to click on.

Compare that to my shop stats of the first two weeks of September 1st – 15th.

71 Main shop views
22 unique visitors
125 pageviews
Bounce rate was 63.38%
16.90% new visits
83.1% returning vistors

I would try it again, but maybe wait until I have a special offer or new product to coincide. 🙂

Advertising efforts: Facebook Ad’s

Hello!

I have been feeling a bit slack as I haven’t been creating as much recently but I have been trying to promote my shop.
I felt it was time after 6 months of human effort to actually try some paid advertising.
Being a new shop I am very aware of spending too much money so I wanted to start with a small budget.

I have tried 3 different sites of advertising; Facebook ads, a Banner on Jane’s Apple, and a banner on Madeit.com.au

Here are the results for Facebook Ad’s

Facebook Ad’s
$5 spend – $1 per day maximum

Target demographic:

  • Female ages 25-50
  • Australian
  • Who like #Etsy

Potential Reach 74,000 people

Actual Reach

  • 1136 impressions
  • 7 Clicks
  • 1 Page Like

Facebook Sponsored stories (Free with Facebook ads)

  • Female ages 25-50
  • Australian
  • Who like #Etsy
  • Are friends of people who like Joanouk

Actual Reach

  • 49 impressions
  • 3 Clicks
  • 3 Page Likes

Verdict: While my ad was seen by many people who don’t know me the combination of my logo (Joanouk on a coloured background) and not an instant recognizable name resulted in less clicks and likes. I probably wont try this kind of advertising soon as it wasn’t very targeted and the broad range of people who likes #Etsy may not like Art.

Improvement: In future I could play around with different images that could better catch a persons eye and use different tag lines .

Have you tried Facebook advertising? Any tips to share to get more likes?